PBS NewsHour

The pros and cons of endorsement deals for student athletes

Clip: 03/18/2023 | 6m 20s  | Video has closed captioning.

This year's NCAA basketball tournaments have gotten the highest TV ratings in years. Since 2021, athletes have been able to capitalize on the popularity of college sports through endorsements and sponsorships. But for female athletes, it's also exposing the dark side of fan culture. Molly Yanity, a former sports reporter who teaches journalism at Quinnipiac University, joins John Yang to discuss.

Aired: 03/18/23

Rating: NR

Problems Playing Video? | Closed Captioning

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